The technological transformation of the recruitment industry
In all aspects of life, technology has remodelled the way we live our lives today. The internet, emails and mobile phones have become essential everyday lifelines. Technology transformation has completely reshaped the recruiting process, with job boards venturing online rather than at your local newsagent.
The contact between recruiter and candidate was predominantly face-to-face, which today seems like a slow and tedious process. The internet has revolutionised everything, allowing companies to reach a far wider audience in a fraction of the time with improved results.
We are still using the same traditional methods we have always used, it’s just the way we do things that have changed. Nowadays we can quickly Skype a candidate on the other side of the world for a job interview, which a decade ago would have been impossible. As with everything digital, data is now king, which is why recruitment agencies are utilising software to target keywords in CV’s, allowing the recruiter to identify key candidates effectively.
The Applicant tracking system (ATS) came into our lives in the late 90’s and is still the most used recruitment software being used to attract and engage potential candidates. With ATS it’s easy to engage with a larger number of applicants at the same time. The benefits for both recruiter and candidate is many. The recruiter can now quickly and efficiently filter through CV’s, while also support potential candidates through every stage of the process. For the candidate this means the process feels engaging and they will know very quickly if they have been shortlisted for the position.
The future though is mobile and effective content marketing. Recruiters have to be able to write engaging, easily digestible content that is remembered by the candidate to encourage them to apply. Gone are the days of long job descriptions and one-to-one meetings, your vacancy needs to have instant appeal to attract the right candidates.